Visualize true profitability
Marketing and analytics platforms only show you a simple gross profit formula, which tells you you're profitable when you might not be.
Intermetrics factors in all of the hidden costs like logistics, transaction fees, returns and refunds, and more to show you your real-world profitability on every individual product campaign.
All of your data in one place.
Intermetrics connects to everywhere you sell, including Shopify, BigCommerce, Amazon Seller and Vendor Central, and more, and brings all of your sales and product information into a single dashboard.
Then we connect to Ad Accounts like Facebook, TikTok, Google, Bing, and even traditional media agencies like TV and radio, to import in all of your marketing spend.
The combination of having all products and spending in one place allows us to generate rich cross-platform reports and detailed marketing analysis you won't find anywhere else.
Cross-platform conversion tracking.
Customers don't always buy from the website you send them to. Your ad might drive the customer to your Shopify site, but you lose attribution if that same customer ends up buying from Amazon instead.
Intermetrics solves this problem by correlating the lift on one platform generated by your ad spend on another.
Real-world profitability in realtime.
Analytics and ad platforms only estimate profitability by calculating (revenue - cost of goods - adspend), resulting in many false positives.
Intermetrics accounts for all of the hidden costs like transaction fees, returns and refunds, fulfillment & logistics, content generation, and more and shows you real-world profitability.
Analyze individual product campaigns, not just entire websites.
Most tools show you things like conversion rates based on how an entire website is performing, but a site-wide conversion rate is meaningless on a multi-product site when your marketing focuses on a handful of specific items.
Intermetrics goes deeper analyzes campaign performance based on individual products, or combinations of products, and generates reports showing how marketing dollars allocated to those specific products performed.
Centralized Customer Service
Whether you're running one website, or multiple websites and Amazon accounts, Intermetrics' brings all of your customer data into one place for a 360 view of their cross-platform buying activity and faster response times.